Top designers & discount stores

Top designers an discount stores have recently created a very lucrative relationship. In the most recent news Missoni released a line for Target and shoppers not only cleared the shelves but crashed the website. It has become in such demand that even secondary networks like eBay are reselling the product pieces from these exclusive discount store lines at a 25% to 400% higher price range! products are brought at these prices because of the limited availability and time window. Social media and media in general have changed the retail game lately. Top designers have been creating bridge brands for a while now but since 2004, when H&M started the trend of carrying top designer fashions for a limited time and limited pieces the discount store relationship changed. Some stores you can find this type of deal on exclusive lines made for just these stores are Target, kmart, H&M, TJ maxx, and kohl's.